Cannes Lions 2009 Cyber kategooria võidutööde tutvustus ja analüüs

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„Cannes Lions 2009 Cyber kategooria võidutööde tutvustus ja analüüs“
Erkki Izarra, Cannes Lions 2009 Cyber žürii liige (Soome / Holland).

Coke Zero - meestele, kes ei julge light'i juua. Coke lawers ad: http://www.youtube.com/watch?v=pv8YgrqUCVU

Whopper sacrifice: http://www.youtube.com/watch?v=Aw1l4wTmABU - but no grand prix

Fiat Eco drive: http://www.fiat.com/ecodrive/

German wings: free wifi networks, named by... Coffee shops, trainstations, - ad's are in the air http://www.youtube.com/watch?v=bpMWVPljiwk

Harvey Dent campaign a viral grand prix http://www.youtube.com/watch?v=jOOjM08zH5o&feature=PlayList&p=56DDE4E1C6BA7DF4&playnext=1&playnext_from=PL&index=44

Diesel SFW XXX Party Clips http://www.youtube.com/watch?v=B3pXzpfqFxI

Best Job in the world http://www.youtube.com/watch?v=5Smi3TuY5Lg
The mother of all grand prixes

...the definition of advertising is changing...

"Anything that helps people like a company is an ad."